http://go-digital.net/blog/2009/07/the-jkweddingdance-video-was-real-the-viral-effect-is-fake/
http://go-digital.net/blog/2009/08/how-to-manufacture-a-viral-video-sensation-and-make-viral-profits/
http://www.techcrunch.com/2009/07/30/youtube-viral-wedding-videos-are-great-for-advertising/