BTS’s Loyal Army of Fans Is the Secret Weapon Behind a $4 Billion Valuation

https://www.nytimes.com/2020/10/14/business/bts-ipo.html

Daniel Ek interview about his leadership style

https://www.theobservereffect.org/daniel.html

Pay-for-Play Was Banned From Radio -- But Texts Reveal It May Still Be Thriving

https://www.rollingstone.com/pro/features/pay-for-play-radio-texts-1067691/?curator=MusicREDEF

What "Record Deal Simulator" is really telling us

https://www.patreon.com/posts/what-record-deal-42247525

How BTS and Its ARMY Could Change the Music Industry

https://variety.com/2020/music/asia/bts-fans-army-music-industry-1234786977/