Noticing Fewer Mega-Hits on TikTok? You’re Not Alone. Here’s What’s Happening

https://www.billboard.com/pro/tiktok-marketing-music-industry/

David Macias on Spotify

https://lefsetz.com/wordpress/2022/02/11/re-david-macias-spotify/

Some articles about hyping Spotify

https://www.youtube.com/watch?v=whQ8UBoz-To

https://alecbowmanclarke.com/2020/06/04/one-month-anniversary-of-buying-plays/

https://www.musicbusinessworldwide.com/spotify-is-letting-record-labels-influence-personalized-recommendations-so-long-as-they-pay-for-it-in-royalties/