Spotify’s Sulinna Ong Talks Trends, Trigger Cities and Timelines

https://themusicnetwork.com/spotify-sulinna-ong-interview/

TikTok Pays Artists ‘Almost Nothing’ in Music Royalties – And the Industry is Losing Patience

https://www.billboard.com/pro/tiktok-pays-artists-little-music-royalties-insiders-fed-up/#recipient_hashed=73f4140a8c0b5aab06284e9176e4a568d88749dc844322ea53b2a6d34132f64e&recipient_salt=eddc6ca26eaa406239588165d8c22a71c72eca20db527f4d64677a1cab8f6ece

UK Artist Handbook: Supporting artists to get the most out of TikTok

https://newsroom.tiktok.com/en-gb/uk-artist-handbook-supporting-artists-to-get-the-most-out-of-tiktok

KATE BUSH IS THE WORLD’S BIGGEST INDEPENDENT ARTIST RIGHT NOW. SHE’S OWNING IT.

Good on how much money artists are making out of streaming.

https://www.musicbusinessworldwide.com/kate-bush-is-the-worlds-biggest-independent-artist-right-now-shes-owning-it/

Electronic Music Is in a Social Rut. TikTok Might Just Save It.

https://ra.co/features/4013?curator=MusicREDEF

We tracked what happens after TikTok songs go viral

https://www.youtube.com/watch?v=S1m-KgEpoow

TikTok Is Testing Ground for New Singles — Why Labels Love It (and Some Artists & Writers Don’t)

https://www.billboard.com/pro/tiktok-song-promo-campaigns-teasers-marketing-songwriter-splits/#recipient_hashed=73f4140a8c0b5aab06284e9176e4a568d88749dc844322ea53b2a6d34132f64e

NPR on TikTok

https://www.npr.org/2022/05/22/1080632810/tiktok-music-industry-gayle-abcdefu-sia-tai-verdes-celine-dion?t=1653286209987&t=1653312282768

Noticing Fewer Mega-Hits on TikTok? You’re Not Alone. Here’s What’s Happening

https://www.billboard.com/pro/tiktok-marketing-music-industry/

David Macias on Spotify

https://lefsetz.com/wordpress/2022/02/11/re-david-macias-spotify/

Some articles about hyping Spotify

https://www.youtube.com/watch?v=whQ8UBoz-To

https://alecbowmanclarke.com/2020/06/04/one-month-anniversary-of-buying-plays/

https://www.musicbusinessworldwide.com/spotify-is-letting-record-labels-influence-personalized-recommendations-so-long-as-they-pay-for-it-in-royalties/